Red Bull Flugtag
Red Bull needed to reach a younger male and female audience through the brand building event, Red Bull Flugtag, to remain relevant and highlight the self-ironic side of the brand.
Strategy
A focus on influencers who reach young males and females giving their take on Red Bull Flugtag and customised media packs encouraging media to simulate their own Red Bull flying day in their office.
Olivia project managed the communications team (7 team members in total), the overall communications strategy and delivery of digital channel output on ground, including owned, managed, earned and shared channels.
Results
12m earned media impressions
5.5m social media impressions
Targeted influencers shared pre, during and post event, including Jake Rich, SketchShe and Fairbairn Films.
Live broadcast aired on Channel 9 post-event.
