Red Bull Cape Fear
In 2019, Olivia managed the communications strategy for Red Bull Cape Fear, the world’s most extreme surfing event. Responsible for all communications output, Olivia managed two PR agencies as well as delivery of digital channel output on ground, including owned, managed, earned and shared channels.
Strategy
A timed communications channel strategy giving media only 48 hours notice for the event green light and a slew of Red Bull assets dropping on the hour in the lead up to the event across all channels.
Results
98 million earned media impressions.
Key influencers shared content including Chris Hemsworth, Mick Fanning & Tourism Australia.
