DORITOS
To bring Doritos Dippers to market, a much thicker and crunchier Doritos, we showed consumers just how perfect these new corn chips were for making nachos. So we created the world’s longest cheese pull. A world record of 49 feet was set as the helicopter dipped a giant Dorito into an enormous plate of nachos and skillfully pulled it to new heights. The feat was covered by globally well-known titles such as The New York Post, The Mirror, to huge social accounts such as LADbible and Pubity, with over 130 TV news spots globally running the story including, CNN, CBS, Sky News, ITV News, Fox News and ABC.
CELEBRITY CRUISES
To provide the travel industry with more inclusive travel photography, we helped Celebrity Cruises bring the world’s first open-source, diversity-focused free image library to life. A library that represents the true breadth of humanity; regardless of sexuality, size, physical ability, or race. We commissioned photographers and talent who identified as being a part of underrepresented communities, including the world renowned Annie Leibovitz - all of whom were empowered to tell their story and share their experiences onboard Celebrity Cruises. The campaign made headlines by the likes of CNN to The Drum.
WATCHFINDER & CO
To prove that no one understands the Gen Z watch buyer better than Watchfinder, we created a report titled The Next Generation of Watch Shoppers and Culture. We commissioned a survey to understand Gen Z’s watch shopping behaviors from the source. To launch the report, we held an exclusive media dinner seeing attendance from top tier media such as Vanity Fair, InStyle, Harper’s Bazaar, NY Times, and GQ. The release of the report also garnered top tier coverage titles, including Robb Report and The Financial Times. The report even piqued the interest of one of the watch world’s most popular influencers, Mike Nouveau.
LOVEHONEY
For Valentine’s Day, Lovehoney needed a way to engage with more consumers during Covid. So we partnered with Cocktail Porter, a DIY cocktail delivery service, offering customers the ability to purchase a cocktail kit with a cheeky treat from Lovehoney. Olivia was responsible for the partnership and all social media, digital marketing, influencer and media outreach which resulted in 66m earned media impressions, including coverage in Timeout, 106,209 people reached through digital advertising campaign and 1,371 new Lovehoney subscribers.
RED BULL
To welcome the Red Bull Racing team to Australia, Olivia managed a press conference with a twist. She engaged Red Bull surf athlete, Mick Fanning, to teach Max Verstappen and Pierre Gasly how to surf in one of Australia’s most famous surf spots, Torquay, ahead of their first race of the season. The activation resulted in coverage in major news outlets, including Fox Sports, The Daily Telegraph, Herald Sun, CNBC, Daily Motion, Surfing Today, among many others. As part of the activation, Olivia managed partnerships with Rip Curl and Aston Martin for authentic branded content moments. She also led the content creation, which resulted in social media and owned channels content coverage across Red Bull Australia, Red Bull Racing, as well as across the athletes’ social channels.
RED BULL
Red Bull Cape Fear is the world’s most extreme surfing event. Olivia brought this event to life through endemic marketing strategies managing two PR agencies as well as the delivery of digital channel output on ground, including owned, managed, earned and shared channels. Using a timed communications channel strategy giving media only 48 hours notice for the event green light and a slew of Red Bull assets dropping on the hour in the lead up to the event across all channels. This resulted in 98 million earned media impressions including Daily Mail, Surfer Magazine and VICE, as well as key influencers shared content including Chris Hemsworth, Mick Fanning & Tourism Australia.
RED BULL
The Fourth Phase is a feature film by Red Bull Media House, aired on Red Bull TV cast with sponsored athletes. Red Bull needed to drive viewership and awareness to the Red Bull TV platform, while also providing media attention for Travis Rice, a sponsored athlete. Olivia led the marketing team to premiere the movie to an Australian audience, bringing Travis Rice to Sydney for the premiere of his latest film, The Fourth Phase, inviting key media, influencers and industry opinion leaders. The film received international press including The Sydney Morning Herald, USA Today and Variety.
RED BULL
Red Bull needed to reach a younger male and female audience through the brand building event, Red Bull Flugtag, to remain relevant and highlight the self-ironic side of the brand. Olivia managed a creative strategy and team with a focus on influencers who reach young males and females and customised media packs encouraging media to simulate their own Red Bull flying day in their office. The campaign and event resulted in 12m earned media impressions, 5.5m social media impressions and a live broadcast aired on Channel 9.