The Fourth Phase is a feature film by Red Bull Media House, aired on Red Bull TV cast with sponsored athletes. Red Bull needed to drive viewership and awareness to the Red Bull TV platform, while also providing media attention for Travis Rice, a sponsored athlete. 

Strategy

Olivia’s creative solution was to bring Travis Rice, the world’s most iconic snowboard athlete, to Australia for the premiere of his latest film, The Fourth Phase, inviting key media, influencers and industry opinion leaders. 

She was instrumental in getting this project off the ground in Australia responsible for partnership management with The Star, audience attendance, event management and overall communications strategy and delivery of digital channel output on ground, including owned, managed, earned and shared channels. 

Results

Earned media coverage in all morning TV and many major online publications such as Sydney Morning Herald, Boss Hunting, Fox Sports, GQ and more.
Influencers and athletes sharing content to their social media pages, with link to Red Bull TV.

HIGHLIGHT EARNED MEDIA COVERAGE