Under Armour x I WILL WHAT I WANT Campaign

Under Armour partnered with Misty Copeland and Gisele Bundchen for their I WILL WHAT I WANT Campaign. Olivia supported the launch of Under Armour in Australian stores with this campaign as the hero messaging.

Olivia was responsible for distributing the content to media, meeting media relations KPIs and liaising with the Under Armour US team.