For Valentine’s Day 2021, Olivia organised the partnership between Lovehoney and Cocktail Porter, offering customers the ability to purchase a DIY cocktail kit with a cheeky treat from Lovehoney. Olivia was responsible for the partnership and all social media, digital marketing, influencer and media outreach.

Strategy

With a two-pronged approach, Olivia secured media coverage in key media outlets to drive sales of the kits as well as increase brand awareness.

• Send cocktail kits to top media outlets and influencers

• Pitch partnership to target media with specialised angles, such as product placement in “Valentine’s Day Gift Guides” and “How to Get in the Mood this Valentine’s Day.”

• Instagram Live with inhouse mixologist and sexologist before Valentine’s Day.

• Giveaways across all social media channels in the lead up to Valentine’s Day.

Results

66m earned media impressions

106,209 people reached through digital advertising campaign

Added 1,371 to Lovehoney’s database

2068 Instagram Live views

7 influencers posted