GoPro x HERO4 Launch

GoPro launched their HERO4 camera in Australia with “A Day Out With GoPro.” Olivia assisted in developing and executing this creative idea to get Australian media and influencers excited about the new technology.

Olivia was responsible developing the strategy and execution for “A Day Out With GoPro,” which involved inviting select media and influencers to an adventure around Sydney and documenting it completely with the new HERO4. Activities included behind the scenes at Sydney Zoo with the animals and a jet boat ride in Sydney Harbour, amount others.

Olivia supported execution of the event and managed relationships with invited media and influencers including two major tech publications, 3 major news publications, Tourism Australia and 2 Youtube influencers.