Olivia Yacoub is a creative marketing professional with over 12 years of experience across consumer and luxury brands. She is currently a Director at Good Relations, the earned creative ideas agency.
Olivia has worked with the likes of Red Bull, Richemont, Pepsico, Under Armor, GoPro and Chase Sapphire Lounge by the Club.
She specializes in creative direction and strategy, audience marketing, and driving growth through 360 end-to-end campaigns.
Olivia is based in New York City.
DORITOS
To bring Doritos Dippers to market, a much thicker and crunchier Doritos, we showed consumers just how perfect these new corn chips were for making nachos. So we created the world’s longest cheese pull. A world record of 49 feet was set as the helicopter dipped a giant Dorito into an enormous plate of nachos and skillfully pulled it to new heights. The feat was covered by globally well-known titles such as The New York Post, The Mirror, to huge social accounts such as LADbible and Pubity, with over 130 TV news spots globally running the story including, CNN, CBS, Sky News, ITV News, Fox News and ABC.
CELEBRITY CRUISES
To provide the travel industry with more inclusive travel photography, we helped Celebrity Cruises bring the world’s first open-source, diversity-focused free image library to life. A library that represents the true breadth of humanity; regardless of sexuality, size, physical ability, or race. We commissioned photographers and talent who identified as being a part of underrepresented communities, including the world renowned Annie Leibovitz - all of whom were empowered to tell their story and share their experiences onboard Celebrity Cruises. The campaign made headlines by the likes of CNN to The Drum.
WATCHFINDER & CO.
To prove that no one understands the Gen Z watch buyer better than Watchfinder, we created a report titled The Next Generation of Watch Shoppers and Culture. We commissioned a survey to understand Gen Z’s watch shopping behaviors from the source. To launch the report, we held an exclusive media dinner seeing attendance from top tier media such as Vanity Fair, InStyle, Harper’s Bazaar, NY Times, and GQ. The release of the report also garnered top tier coverage titles, including Robb Report and The Financial Times. The report even piqued the interest of one of the watch world’s most popular influencers, Mike Nouveau.
BIOGRAPHY
Olivia is a creative marketing professional, with a focus on the consumer products and luxury space.
Olivia’s career has taken many twists and turns, allowing her to experience many marketing functions including creative strategy and execution, influencer marketing, event production, content creation, social media amplification and brand partnerships.
She has previously held positions at Red Bull as Activations Manager for Motorsports & Gaming and led her own marketing consulting agency in Sydney, servicing clients in femtech and ecommerce.
Her diverse perspective on the world is a testament to her roots as half Jordanian and half Australian, growing up in Australia and Dubai while also studying in Paris and New York.
Olivia holds a Bachelor’s degree from Bond University in International Business & Marketing.
